Welcome to the world of Colleen Petersen – where strength meets purpose, and living boldly isn’t negotiable. Over 40 and unapologetically stronger than ever, Colleen champions the power of strength training, personal growth, and carving out a space that’s yours. No bullies. No apologies. No ceilings.
After two decades in the corporate world, she chose courage over comfort and stepped fully into entrepreneurship — proving that success, family, and self-belief can thrive side-by-side. Today, she leads with fairness, no-BS energy, and the kind of drive that ignites possibility in everyone around her.
Colleen is here to challenge boundaries, elevate standards, and inspire others to live as their strongest, most empowered selves — in body, mind, business, and life.
If you’re ready to lift more than weights — to rise with purpose, build confidence, and become the most powerful version of yourself — you’re in the right place.
Let’s build strength. Let’s build legacy. Let’s build you.
My journey, like many others, is one of loss and huge gains, heartbreak and great success. At the heart of it all; my unapologetic and unwavering focus to living my best life.
I gained courage through fitness. I am empowered, strong and confident. And while I am still very much a chatty, quirky, ‘don’t take myself too seriously’ type ‘a gal; I am tough, accept no bs, and am very intentional about protecting my space.
Now, I am dedicated to inspiring others through the power of fitness.
